- Web design, WordPress, Videography, Photography

Chorrito Sauce Co.

Chorrito hot sauce with flavour profile thats are deeply complex with sophisticated, vibrant layers that are bright and intoxicating.

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The Brief.

With an already popular presence o the food scene, Dan approached me to improve his online visibility.

We began by looking into what Chorrito was and what it meant to his customer base. We built up a brand which reflected this, incorporating not only the sauce itself, but the lifestyle that came with it.

The Outcome.

The goal was simple, take their values and craft a fresh skin for their website. The common mistake when approaching a project like this is to explore other ‘food’ website who are in similar markets as Chorrito. Although this has it’s pluses when building customer personas, it doesn’t help you stand out.

The detail of what goes into every sauce, every bottle and everything packaging intrigued me. Dan really focuses in on every tiny detail when he produces his sauces, from textured batch numbers to the details on the labels. This inspired me to bring some of that incredible detail through to their website.